Polaris Acquires Brammo, Electric Victory Imminent? - Victory Gunner Forum
 
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post #1 of 7 Old 01-19-2015, 04:38 PM Thread Starter
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Polaris Acquires Brammo, Electric Victory Imminent?



While the immediate answer is "no, not likely" the long term prognosis is more "yea, probably"

Polaris Industries, parent company of Victory, has recently acquired the electric motorcycle business from Brammo, Inc. What this means is that Polaris will take over the distribution of Brammos electric cycles while allowing Brammo the company to remain solely focused on development and design of electric powertrains for Polaris.

“We have enjoyed our involvement with Brammo Motorcycles over the past three years, and our excitement about their industry-leading lithium-ion electric drivetrain technology has increased commensurate with their improvements in cost and performance,” said Scott Wine, Polaris Chairman and CEO. “The agreement allows both companies to be more agile during the development cycle with clear accountability toward selling products that exemplify Polaris’ standard for delivering world class vehicles.”

Right off the bat one has to wonder, is Polaris acquiring Brammo in anticipation of an arms race with rival Harley Davidson (who are cosy with Mission motors, the builder of the LiveWires powertrain)? It would be disingenuous to figure the acquisition of Brammo will only affect the motorcycle parts of the business, however that's exactly what we're going to do.

I do not think the appetite is strong for a Victory or Indian electric motorcycle, anecdotally crusiers will ostensibly be the last bastion of Anti Electricity. Harley's Livewire is the furthest thing from a Cruiser Harley has built since the 80's at least, many of their core clientele viewing the electrified cycle as anathema to everything they enjoy about motorcycles. Granted Harley people are not Victory people, but that is the closest we have to a sample group at the time.

However, where it gets funny is that the type of riding typical of the cruiser segment is probably more suited to an electric power train, then the sport, ADV or touring segements are, shorter rides and trailer trips to events all but eliminate range angst.

BUT

The interesting part about the LiveWire project is that the feedback was beyond positive. People who demoed (mostly non Harley clientele, but a few forward die hards as well) the LiveWire absolutely loved its handling and instant torque, the projected price however left them cold.

Of course the main barrier will remain battery packs, at about $8 grand a pack before adding on the motorcycle bits, cost will most certainly be the prohibiting factor. I would not expect a serious electric cruiser on the market until at least battery cost is halved.

Harley views as electric as the ticket to a younger demographic, if Victory follows Harley as is norm we should be seeing the first electrified Victory sometime in the next year...

Last edited by Gigolo Aunt; 01-19-2015 at 04:40 PM.
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post #2 of 7 Old 01-29-2015, 03:06 PM
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This will be interesting to see who will be first to market with an electric bike and who will be first to have one with great sales volume.
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post #3 of 7 Old 02-06-2015, 11:35 AM
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I think that both Harley and Polaris realize that there is a future in electric motorcycles. If they don't invest in that tech now then they will be left behind. Both brands are attempting to set themselves up for attracting a younger clientele. I think that this is just the first move in what will end up being a interesting story to watch develop over the next 5-10 years.
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post #4 of 7 Old 02-06-2015, 12:25 PM Thread Starter
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well that was fast, Victory Charger trademarked...

http://www.asphaltandrubber.com/news...ctric-cruiser/
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post #5 of 7 Old 02-06-2015, 07:26 PM
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^ that's not a bad look at all, a look i can get used to:



HD's livewire finally has an american rival.



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post #6 of 7 Old 02-07-2015, 03:51 PM
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I like how they still have the V engine exposed in the middle.
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post #7 of 7 Old 02-10-2015, 04:19 PM Thread Starter
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^^^LOL...thats not the Victory Charger....but this might be...

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