Victory Really is Harley Lite... - Victory Gunner Forum
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post #1 of 14 Old 03-03-2014, 01:38 PM Thread Starter
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Victory Really is Harley Lite...

We all know Victory is working hard to establish their own identity as an American Crusier. And no establishing your identity does not consist of me too bikes. What worries me is now Victory is establishing me too marketing.

Consider the recent announcement that Victory will be official motorcycle sponsor of the Bellator MMA fight series, the prime (underpowered) rival to the UFC. Guess who is official motorcycle sponsor of UFC.... Harley Davidson.

What bothers me about this is that Victory is perfectly happy to pick up the scraps left over by Harley. The crusier crowd who either can't afford or can't conform to the Harley MO. I just think that if Victroy really wants to begin carving out its own niche and develop its own loyal core of followers they need to figure out how to attract a unique audience, not simply Harley's table scraps...

Until then, more me too I suppose.
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post #2 of 14 Old 03-04-2014, 04:10 PM
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Good read, Victor really needs to make a change, they should even emulate what HD does and see where it takes them



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post #3 of 14 Old 03-05-2014, 09:27 AM
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sometimes being second isn't that bad

victory offers more options for american buyers.

so i have no problem with that.



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post #4 of 14 Old 03-05-2014, 07:14 PM
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Originally Posted by doma View Post
sometimes being second isn't that bad

victory offers more options for american buyers.

so i have no problem with that.
that is true, at least if they try to emulate HD they'll become an even better second option and even tap into their sales even more.



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post #5 of 14 Old 03-06-2014, 05:34 PM Thread Starter
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Originally Posted by doma View Post
sometimes being second isn't that bad

victory offers more options for american buyers.

so i have no problem with that.
No its not you're absolutely right, but it is bad when you come in second doing the exact same thing...

One of the most interesting segments out there is the 1/2 ton pickup segment and to me its because right now all three are top shelf selections, but each have gone about courting buys with unique propositions.

Ford and Turbos
Chev and multiple v8s
RAM and diesel...

I have no issues with that when competitors are pushing each other to innovate, but me too is never good enough...
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post #6 of 14 Old 03-07-2014, 01:02 PM
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its hard to innovate with motorcycles. not as easy as cars

not like you can slap a v8 in a motorcycle. or throw a diesel in. or turbocharge the engine.

at least not for cheap

victory can market itself just by being cheaper and trying to have its own unique styling. if they look too much like harley then yes i guess it could bite them in the back.



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post #7 of 14 Old 03-07-2014, 04:02 PM
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At least while they try to be innovative, they can work on making super cheap affordable bike that help with volume. At least then they have good growth and can focus more on innovation



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post #8 of 14 Old 03-10-2014, 02:26 PM
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you either innovate with tech

or keep things simple and sell something that just WORKS



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post #9 of 14 Old 03-10-2014, 06:26 PM Thread Starter
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Originally Posted by doma View Post
its hard to innovate with motorcycles. not as easy as cars

not like you can slap a v8 in a motorcycle. or throw a diesel in. or turbocharge the engine.

at least not for cheap

victory can market itself just by being cheaper and trying to have its own unique styling. if they look too much like harley then yes i guess it could bite them in the back.
sure in terms of innovating with tech, but you can innovate for your company or for your segment. Look what Harley did with the new Streets. 500 and 750cc bikes are not innovative but they are innovative for Harley and are really going to shake up the stagnant cruiser segment...

Or go outside of your comfort zone, build a smaller engine so you can at least have two, build a second framwe so you can at least have two. Theres only so long you can putter along using the same engine and frame in EVERYTHING...
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post #10 of 14 Old 03-10-2014, 07:31 PM
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Originally Posted by doma View Post
you either innovate with tech

or keep things simple and sell something that just WORKS
and the latter is what will be easy for them and will make a bike really affordable, great for plenty of consumers.



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